HSBC Direct.
The credit card that fattens your savings.
Dear XXXXXX,
Savvy spenders make savvy savers. Especially when it comes to credit cards. Which is why we’d like to tell you about the HSBC Platinum MasterCard® with Cash or Fly Rewards, a credit card where you save when you spend:

Save on interest: 0%* Introductory APR means no interest […]

Dear XXXXXX,
We hope you’ve enjoyed watching your savings grow with our high rate over the summer. Although our summer high-rate promotion has come to an end, your opportunity to get a high rate from HSBC Direct has not.
For your Online Savings Account balances, you’ll continue to get one of the highest savings rates anywhere. As […]

Dear XXXXX,
You’re already taking advantage of our big fat rate. But you can build your savings faster still.
* Deposit more now. And achieve your full earning potential.
* Keep taking advantage of our big fat rate, 3.50% APY* in your Online Savings Account.
* Continue […]

HSBC Direct
Here’s a recurring thought that makes saving even simpler.
Make saving even easier by transferring money automatically to your Online Savings Account on a regular basis. It’s simple to set up.
And, you can take advantage of our big fat rate. Especially now that it’s a portly 3.50% APY*, available through August 15, 2008.
Recurring Bank–to–Bank transfers […]

From an email dated June 2, 2008. It’s about time the rates start going up again.

HSBC Direct.
Great news. Your rate has gone up.
The last time I wrote to you, I told you how committed we are to helping you get the most from your money and reach your savings goals faster.
Well, even as the […]

Keeping you updated on rate changes.
In these challenging times, having a savings plan is more important than ever. At HSBC Direct we are committed to helping you with your savings goals by providing the best rate we can.
As you are undoubtedly already aware, there has been a general trend of reducing interest rates in the […]

The rates continue to slip. Everyone is now below 3.60% except for Apple Bank’s Grand Yield Direct account which is still offering 4.25%.
We are writing to inform you that based on the recent drop by the Federal Reserve, HSBC Direct has adjusted your Online Savings Account rate to 3.55% APY*. At 8x the national […]

Another email from HSBC announcing another rate decrease, this time to 3.80% APY. VirtualBank is at 3.30% and up and ING Direct is at 3.65%. The Apple Bank for Savings is still leading with 4.25%. I just wish the Apple Bank would spend some money on a more confidence-building web site.
We […]

Another email from HSBC to coincide with the lowering of their Online Savings Account rate. That’s down into VirtualBank and ING Direct territory, and well below Apple Bank’s Grand Yield Savings account. It looks like I’m going to have to switch away from HSBC. I was content when they were within a […]

Another email from HSBC Direct just arrived in my inbox. This one announces a new promotion — new deposits into HSBC Direct’s Online Savings accounts will earn an impressive 6.00%* APY through April 30, 2007. As far as I can tell, this is the best deal around.
It just so happens that […]